SPECIFICATIONS FROM CLIENT
– What they do:
We sell breakfast sandwiches to city travelers in the underground.
– Attributes to communicate:
#1 – Simple and easy accessible
#2 – Healthy, modern
#3 – Quality, personal service
– Target Audience:
Our typical customers are young stressed hard-working professionals but our products applies to any person.
“Frukostfrallan” in English means “Breakfast sandwich”.
We need to have a symbol in the logo showing a sandwich (illustrated in some nice way)
– Color Preferences:
Suggestions for colors: green, yellow, red, orange, maybe not all of them…
– Additional Information:
- Client Frukostfrallan
- Date September 22, 2010
- Tags Branding, Print