Learn It – LEGO Education

Learn It – LEGO Education

SPECIFICATIONS FROM CLIENT

– What they do:

We are providers of new and unique educational services in the form of after school clubs, summer camps etc.

– Attributes to communicate:

#1 – Educational, Inventive
#2 – Exciting, Fun, Universal
#3 – Professional

– Target Audience:

Our main target audience are parents of school children. Children aged between the ages of 2 – 18. From our research we have found that it’s generally the mothers, aged 25 – 45, that are the one’s that sign their children up to our activities. We put it at about 70% mothers, 30% fathers/grandparents/minders etc. In the future we will also be dealing directly with schools/college’s etc in the sale of products that we use in our after school classes so this may be something to bear in mind.

– Color Preferences:

I generally prefer toned down/softer colours… I would like the two words to be in different colours but am open to any ideas put forward…

– Additional Information:

– We are a very young company establishing ourselves in the marketplace. We want our logo to be easily recognizable and to become well known for the services we provide… I’d might like to see an image/graphic before the text as well as text only. We do a lot of print marketing(flyers/posters etc) on a monthly basis. That is where the logo will mostly be used, as well as on our website.. I’m open to anything so show me what you got!!

  • Client Learn It
  • Date May 23, 2012
  • Tags Branding, Ilustrative
  • URL View Project