SPECIFICATIONS FROM CLIENT
– What they do:
We specialize in PRIVATE, eco-friendly, customizable outdoor excursions with options such as hiking, kayaking, zip-lining, surfing, and mountain biking on the beautiful island of Maui.
– Attributes to communicate:
#1 – Fun and Adventurous Experience
#2 – One of a kind and exclusive
#3 – amazing scenery
– Target Audience:
Higher end, private clientel. Slightly more worldly traveler and generally more adventurous than average. Middle age, typically upper income with wide varieties in etnicity.
– Color Preferences:
Black.. other than that there are beautiful blue oceans, amazing green trees, vibrant colored birds and flowers.. you name it. More sophisticated than over-colored, however.
– Additional Information:
- Client Maui Style - Custom Adventures
- Date September 23, 2012
- Tags Branding